My journey with jewelry began long before this brand ever existed. As a young girl, I was completely fascinated by beautiful pieces and the stories they carried. I often struggled to find designs that felt truly mine, so I started getting jewelry customized exactly the way I imagined it. I would search for artisans, sit with them for hours, and obsess over the smallest details until everything felt right. Around the same time, I found myself deeply inspired by Mughal architecture and art. The intricate patterns, regal presence, and timeless elegance quietly shaped my eye and became the heart of my creative vision.

In 2023, I decided to finally turn this lifelong love into Tehmina Asad Designs. I began with only a few pieces and a strong belief in what I wanted to create. The early days were not easy. Many designs did not come out the way I had envisioned and I spent countless hours refining, reworking, and learning every step of the manufacturing process. There were moments of doubt, but I stayed deeply involved in every detail because I wanted each piece to feel honest, meaningful, and worthy of being worn for years to come.

Today, every design I create reflects my personal journey and the heritage that continues to inspire me. My jewelry is rooted in Mughal artistry yet made for the modern woman who values timeless beauty. Each piece is created with care, patience, and intention so that it feels more than just an accessory. It becomes something personal, something memorable, and something that carries a story of its own.